The inaugural GSMA Mobile Asia Expo was held in Shanghai on 20–22 June 2012. More than 15,500 visitors from 81 markets attended the conference and exhibition, attracting executives from mobile operators, software companies, device makers, equipment providers and internet companies, as well as government delegations.

Shanghai is home to thousands of sophisticated, technology-savvy consumers, and Mobile Asia Expo offered this audience the opportunity to experience the latest in mobile technologies, products and services.

mSensis participated to MAE 2012 with our evolutionary trend, Self Care Femtocell Management Solution which enables enhanced management services toward Access Points while our Mobile Marketing solution boosts brand awareness via Web or SMS channels.

In parallel, mSensis as a software development provider of  Platform, which delivers diversified services, anticipating customers’ needs had the opportunity to showing  success which is based on the effective implementation of business logic, enforcing solutions that effectuate business ideas and marketing initiatives; Marketing, Care, Financials, Messaging, Networking, Analytics. All Mobile!

The GSMA’s first-ever Mobile Asia Expo debuted in Shanghai to a resounding success. Senior-level industry leaders were joined by mobile ‘prosumers’ to a wealth of product showcases and announcements; learning and networking opportunities.

More than 200 companies showcased their goods and services at Mobile Asia Expo. In App Planet, where mSensis was also exhibiting, the local developer community was inspired and educated on how to build and promote apps for maximum exposure and success.